Carol Yager Esthetician
Posted on by Rachel Couch
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For this design, I concentrated on the User’s Experience. I think that the addition of the new content really helps the user understand how many incredible services she offers. I think that she should see success in SEO with this new design, I utilized a lot more keywords throughout the page, which is Google best practices. A few things to know about this site design:
- I wanted to keep some of the same graphic elements that are on her current site. I reused the paper background texture and kept the color palette soft.
- The header: I placed the Skin Care, Permanent Make-Up and Make-up & Camouflage under as a dropdown under services. I think that having the additional CTAs on the home page eliminates the need to have these all displayed. Plus, it gives the navigation more room.
- I found this nice image of a woman. The images I found for the Services didn’t look great up here. They were too ‘in your face,’ I think that by keeping a nice image of beautiful woman is more successful at hooking the clients, especially if we choose less stock image looking models. I added a heading over the image so the view understands right away if they are in the right place.
- In the content, I added a list of her certifications and services. This will be fantastic for SEO. Please let me know if there are any modifications needed to this list.
- The CTA specialties section. I have designed these to be black and white images until the user hovers over them, as you can see in the Cancer 3D image example. I did this to give the site more of a Spa feel.
I please let me know if you have any questions or would like any modifications made to the design. Thank you.
Things To Consider For Your Revisions:
- Text size is not going to be to scale on all screens. It’s best to wait until your site is built to address text size issues.
- This artwork is designed for a large screen size, for most accurate representation, view on a large monitor if possible.
- This is a static image, the links and navigation will not work until your website goes to build.
- Please be specific about the elements you like and the elements you would like to see changed.